Rachel Booth

Rachel brings a dynamic background in sports marketing, athlete representation, and brand development. Prior to joining Olympus Sports Group, she led sponsorships, creative direction, and brand strategy for the official NIL collective of the University of Virginia.

Her award-winning portfolio includes work with both collegiate and professional athletes, building values-based partnerships that drive long-term impact. She began her career in sports media at Cornell University, where she specialized in video production and live broadcast support while serving as captain of the Women's Varsity Polo team.

After earning her B.A. in Sociology with a focus in Sports Media, she completed her M.S. in Marketing and Data Analytics at UVA's McIntire School of Commerce and played her graduate year of polo for UVA.

At Olympus, Rachel leads brand strategy and sponsorship activations, helping athletes elevate their influence through purpose-driven relationships. She lives in Charlottesville, Va., with her dog, Zuko, and enjoys spending her free time traveling or at her family's farm.